Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.
hinesmazn

Disney World And Union Reach Contract Agreement That Raises Starting Hourly Pay To $10 In 2016 | Star Tribune

Union officials say Walt Disney World has reached a tentative labor agreement with its largest union group that raises starting hourly pay from a little over $8 to $9 this year. The agreement announced Friday raises starting hourly pay to $9.50 next year and $10 in 2016. Union members will vote whether to approve the proposed contract on Aug. 1. The contract covers 21,000 full-time workers at the Florida-based theme park resort, which has around 45,000 full-time and 25,000 part-time employees. Union officials say the contract freezes employee health care costs in 2015. Disney World and union officials have been negotiating since March, when the previous contract expired. more from nation get related content delivered to your inbox You are now subscribed.

'Avengers 2' Doesn't Need A Marketing Campaign - Forbes

Image and video hosting by TinyPic But from a coldly financial cost/reward factor, there is absolutely nothing to gain from teasingAvengers: Age of Ultronthis early. The film could conduct a total media blackout and it would still open with over/under $200m next May. All youve done by revealing this much this early is creating the expectation of having to reveal ever more information over the next nine months, to the point where you flirt with having given away the store by May 2015.Putting aside differences of opinion about how much to share how early in a films marketing campaign, is not the whole benefit of having a preordained smash hit film the notion that you shouldnt have cheap orlando vacations to spend as much on marketing to the film to moviegoers, since they are already interested? We hear all the time about how Hollywood is chasing established properties partially for the marketing advantage that comes with a known entity to moviegoers. Would it not make sense to actually take advantage of the massive success ofThe Avengersand perhaps pull back in regards to the now-standard early-bird saturation marketing campaign? I get that there is a certain need to hammer awareness when a film is a less-known entity, perhaps an original property or a sequel to an original that didnt quite set the world on fire the last time around. But is there anyone on Earth who is going to make a choice on whether or not to seeThe Avengers: Age of Ultronbased on a 9 months-early magazine spread? The only audiences that such early marketing gambits are playing to are those already determined to see the superhero sequel as early as possible anyway. As is usually the case, the earliest of early marketing is firmly targeted and mostly consumed by the converted. The studios spend millions of dollars and reveal heaven-knows-what about the film purely to make the sale to those who are already onboard. To wit, I would argue thatThe Avengers: Age of Ultronis a big enough hit that Disney could well afford to play a little subtle if they so choose.
For the original version including any supplementary images or video, visit 'Avengers 2' Doesn't Need A Marketing Campaign - Forbes

Don't be the product, buy the product!

Schweinderl